Softhouse Weekly #7

Tomorrow we gather our team members from all over the world to exchange ideas, learn from each other, highlight our accomplishments, and remind ourselves of the importance of our mission. When preparing to address such an esteemed gathering of talented colleagues, it is easy to see that we have a responsibility to make the most out of all these minds working together.

Together, we’ve committed to the idea of value delivered, continuously, and to me, this is much more than just a slogan for our brochures.

What do we mean when we say Value delivered, continuously?

Our product is our company culture, the engine for growth that we have built together. What we deliver to the client is the competence and the attitude that we cultivate. Softhouse makes you grow is the guiding principle of that culture – the idea that we continuously invest in improving that competence and attitude.

We have built a team of two hundred highly skilled, valuable and talented colleagues, and we have a responsibility, and the privilege, of applying that talent with a purpose.

Softhouse makes you grow is our commitment to you, our colleagues, to make sure that you have a meaningful career here, where you continue to develop the competence and attitude that has made us a trusted partner to our client. It is a commitment to our clients to deliver that value, continuously, to help them navigate complexity and create great products together so that they can grow.

It is a commitment to the communities we serve, to apply our talent with a purpose, to educate and to lead by example.

Our product is our company culture, and that is the value that we deliver, continuously.

I look forward to seeing you all tomorrow and hearing the stories of growth that’ll share.

/Bengt

For more information contact: 
Bengt Gustavsson, CEO Softhouse Consulting Sverige AB, at 076-883 24 69 or send an e-mail.

Softhouse Weekly #6

Since software development is expanding and finding its way to new business domains, I found myself thinking about how our Lean & Agile services could help old organizations in crises to move forward and evolve in a rapidly changing and developing market.

Surely, none of us have missed the recent story about Swedens most prominent culture institution – The Swedish Academy, founded in 1786 by Gustav III. The Swedish Academy is well known for its ”working on the purity, strength and, highness of the Swedish language” as well as being the Academy that annually designates recipients of several awards and scholarships – including the Nobel Prize in Literature. Unfortunately, the media is shedding light on a different side of our prized institution and the problems The Swedish Academy is facing in today’s modern community; a situation that could have easily been prevented if the institution had acknowledged an Agile way of working.

Why do I think so? Well, let’s put it in perspective and line up The Swedish Academy’s ongoing situation with the Agile Manifesto statements.

Agile manifesto states:

  1. Individuals and interactions over processes and tools.
  2. Working software over comprehensive documentation.
  3. Customer collaboration over contract negotiation.
  4. Responding to change over following a plan

The Swedish Academy:

  1. Team? No, instead they let people publicly accuse and defile each other in one of Sweden’s most distinguished papers.
  2. Ok – comprehensive documentation is kind of the whole idea behind The Swedish Academy.
  3. Who is the customer? Is it everyone using the Swedish language? It’s also a bit unclear who to negotiate with but since the king of Sweden decided last Tuesday to publicly announce “I might change the rules,” maybe we should start there?
  4. Change? The Swedish Academy’s rules date back to 1700 century and haven’t changed in the past 300 years.

The way I connect the dots is simple.

The Swedish Academy has a bad case of an unhealthy culture growing and working against them. For me, the essence of a thriving culture is to support, develop and help each other grow – every day. I am very proud to be a part of an organization that not only acknowledges the hard work and dedication required to obtain a healthy culture but also actively works to enable necessary interaction between colleagues, clients, and the community.

It matters how you are perceived,

Long live Agile Manifesto!

/Bengt

For more information contact: 
Bengt Gustavsson, CEO Softhouse Consulting Sverige AB, at 076-883 24 69 or send an e-mail.

Softhouse Weekly #5

This week I spent some time thinking a little bit about salesmanship, and what it means for a company with our values. I am often asked by colleagues “How can I contribute and bring in more business?”, expressed both as an aspiration but also as a concern. As a consultant, how does one sell something without coming across as a pushy salesperson and losing credibility?

”What does sales mean when you’re a consultant?”

First of all, I am very happy to work at a company where both the points are brought up. It’s a sign of a healthy culture that people want to contribute to the company, but also feel a sense of duty towards the client. No one wants to be peddling anything that might hurt that relationship. We’ve all had negative experiences dealing with salespeople that want to sell us some product we don’t need, often in predatory ways – but what does sales mean when you’re a consultant?

”Our top priority always has to be to build trust and confidence with our clients,”

The word “sell” sounds like it has nothing to do with engineering. By contrast, “informing” is a lot more neutral and “solving a problem” is something quite positive. When you’re a consultant, and you’re not selling a product, sales is really just about having an honest conversation with the client about what they need. Our top priority always has to be to build trust and confidence with our clients, and one way to do that is to have ongoing conversations about how their needs might have evolved.

”A good salesman is a good listener,”

If you want to do more sales as a consultant, it boils down to letting the client tell us what they need. We can help highlight possibilities and opportunities, we can share our observations and experience, but ultimately what we do is listen. A good salesman is a good listener, and we will never hurt a client relationship by listening to them and helping them formulate their needs so that they can move forward.

For those of you that speak Swedish, I highly recommend you take four minutes of your time a look at this video (http://altefur.serveftp.org/anki/KairosFuture.mp4). Perhaps a future service should be this “Thinking Factory”?

Is it fluff? Yes, indeed.
But is it serious? Yes, indeed it is.

Share your thoughts! Share your thoughts with your clients – it may help both them and the business. Share your thoughts with me, too – I would love to hear how you think we can best help our clients, colleagues, and community grow.  

For more information contact: 
Bengt Gustavsson, CEO Softhouse Consulting Sverige AB, at 076-883 24 69 or send an e-mail.

From Bosnia to Sweden and back again – a programmer’s journey

At the height of the dotcom bubble of the late 90s, Himzo Music, a young man of Bosnian descent, was studying computer science at university in Sweden, the start of a remarkable journey that would let experience several historical moments and trends up close.

By the time Himzo concluded his studies early in the new millennium, the dotcom era was coming to a catastrophic halt. As businesses died, capital dried up and speculation and optimism faded, the job market for computer engineers took a nosedive. Skill sets that had been in high demand two years earlier were now more than saturating a wounded economy that couldn’t support nearly as many jobs as before.

“There were simply no jobs when I got out of school,” explains Himzo. But rather than feeling defeated and getting off the computer train, like many did, Himzo persevered and decided to start his own business. “I did everything related to computers, from repairing hardware to building websites.”

“I’ve been a developer for a long time, and I’ve been making mobile apps since way before smartphones were a thing,”

Himzo ran the business for about four years, honing his skills and riding out the crash as the IT economy started picking up again. He met Mats Petersen, who gave him a job at Teleca, a consultancy that later became part of Cybercom. In the years prior to eventually joining Softhouse in 2011, Himzo worked with companies like Vodafone and Sony Ericsson.

“I’ve been a developer for a long time, and I’ve been making mobile apps since way before smartphones were a thing,” says Himzo, musing on the mobile ecosystem before the iPhone and Android changed the market forever. At the time there was a premium market for business phones, and software for these mobile phones was a wild frontier. Many concepts we take for granted were born in that era, but wouldn’t become widely adopted until many years later.

”Good ideas are important, but you can’t discount being in the right place at the right time”

“Sony Ericsson had a lot of great ideas, but their timing and execution was off. Good ideas are important, but you can’t discount being in the right place at the right time. Timing matters.”

”When the smartphone revolution began we were well positioned.”

His experience in the early mobile ecosystem meant he could bring Nokia with him as a client when he joined Softhouse. “We became one of their most trusted suppliers. I think we had eight people working with them the first year, then we added Blackberry to our repertoire and did another stint with the same gang. Over the years, Softhouse steadily became a regional leader in mobile software, and when the smartphone revolution began we were well positioned.”

 

Back to Bosnia

But Himzo’s greatest undertaking with Softhouse was yet to come. The market had transformed entirely from the pessimistic aftermath of the dotcom bubble that shaped his first years in the industry, and software engineers were in high demand again. Finding enough talent to execute on all the ambitious projects in the market was starting to become difficult, and suppliers started competing on price to grab market share.

“We eventually took on a project with e.on”, continues Himzo. “They wanted to help people reduce their power consumption, and I was brought in to assist with the initial feasibility study. We ended up placing twelve people with them for two years, but it really changed our outlook on things. We were one of 14 suppliers, and each and every one of the others were trying to beat us on price with offices in places like India.”

”Bosnia is a close neighbor culturally”

A year after Himzo joined Softhouse, his former colleague Mats Petersen had come on as well to take over the reigns of Softhouse Malmö. In the years prior he had run an office in Poland for Cybercom, and he supported Himzo in a brave new vision:

Softhouse was going to open a full and independent office in Sarajevo.

“I thought we could do better than a lot of our competitors abroad. Sarajevo was not only in the same time zone but a short flight away. Bosnia is a close neighbor culturally, with a lot of shared customs, values and language,” explains Himzo. “I wanted to give something back to my old country, and bring something back to the community that would make a difference.”

“Bosnian drive with a Swedish system leads to crazy performance”

Today the Sarajevo has grown to two dozen highly qualified colleagues, working on international projects independently and in collaboration with Sweden. Himzo explains that the marriage of Swedish and Bosnian values has been particularly successful.

”We’re transparent and have a flat hierarchy, and involve our colleagues in all aspects of the business.”

“Bosnian drive with a Swedish system leads to crazy performance. Bosnian work ethic is in many ways similar to the traditional German mindset of hierarchies, discipline, and excellence, but Swedish culture encourages you to question tradition and authority, and that promotes creativity and flexibility. What we’ve done here is run a Swedish office in a Bosnian environment. We’re transparent and have a flat hierarchy, and involve our colleagues in all aspects of the business. Flat hierarchies is a Swedish value, but transparency and involvement is something quite remarkable about Softhouse culture – I’ve never been as involved and invested in a workplace before. Softhouse encourages you to be involved and to grow.”

Softhouse makes you grow is our core principle

The Sarajevo office was highlighted in our post about Certus last week and is another great example of why we say our product is our culture. Softhouse makes you grow is our core principle, and we see that culture at work in the way we supported Himzo in his ambitions to start an office in Sarajevo, how we contribute to the ecosystem there, and how we have helped clients like Certus grow and excel.

 

Softhouse weekly #4 and Happy Easter

Dear Colleagues, Clients & Community,

I want to begin by wishing you all a joyous and happy Easter! What does Easter mean to you? Easter eggs, candy, a holiday, good food and family? For many in Sweden it’s an occasion to cook up a nice lamb roast, and like many other Swedish holidays, have some pickled herring.

I took a look at Wikipedia to find out more about Easter, and found ample reading: There’s the Christian holiday of the resurrection, but also the Jewish tradition of passover, or ”pesach”, a word which has traveled for thousands of years through Hebrew (pesaḥ) to Aramaic (pasḥa) to Ancient Greek (páskha) to medieval Latin (pascha) to eventually become the Swedish word ”påsk”. As old as these traditions are, ultimately the meaning of Easter is in the eye of the beholder.

I don’t mean to overanalyze Easter or make things complicated, but rather hint at one of the ingredients for Softhouse Day: the importance of values and perspective. What perspectives should we bring to bear on our own work, and what does Softhouse mean when seen from these perspectives?

We’ll be exploring what Softhouse means for us colleagues, for our clients, and for our community. I look forward to sharing my thoughts with you then and hearing your thoughts on what’s important and valuable.

Until then, have a great easter.

Glad påsk!

Välkommen till Hackathon i Karlskrona

Den 14:e-15:e April bjuder vi till Hackathon i Softhouse lokaler i Karlskrona för att tillsammans hitta spännande och praktiska användingsområden för all den öppna data som Karlskrona kommun och Boverket gjort tillgänglig för allmänheten. Redan idag har Karlskrona kommit väldigt långt i sin digitalisering, något som uppmärksammades 2017 när staden kom tvåa i en tävling att bli Sveriges digitaliseringskommun.

”Vi har lyckats med att koppla ihop digitaliseringen med både utvecklingen av vår egen verksamhet och nyttan för våra invånare,” berättar Fredrik Sjölin, utvecklingschef för IT på Karlskrona kommun, för framtidenskommuner.se

Första platsen gick kanske oförvånande till Stockholm (som har nästbäst skärgård, eller vad säger ni?), men Karlskrona har redan idag över 100 aktiva webbtjänster, och på vårt Hackathon hoppas vi hitta nästa spännande användningsområde! Erfarna ingenjörer från bland annat Softhouse, HiQ och Sigma kommer finns på plats, och vi tror att idéerna kommer flöda under helgen.

Signa upp till vårt Hackathon redan nu, antingen själv eller med ett par kamrater. Registrering, mingel och tillgång till datan börjar redan på fredagen den 13e, så vi hoppas att vi ses då! Vi på Softhouse ser fram emot att stötta både med mat och lokaler, men också med resurser att hjälpa till att bygga och lansera de bästa idéerna från helgen, så kom och kavla upp ärmarna så ser vi tillsammans till att Karlskrona fortsätter vara en ledare inom digitalisering.

Making room for collaboration

Collaboration is both a boon and a curse to creativity, as anyone that has ever tried to organize a large meeting can attest to. It can be almost comically difficult to arrange for a group of people to sit together in peace and quiet. Finding the right people, the right time, the right place and the right agenda is difficult enough to perhaps warrant its own meeting.

To make life a little easier for aspiring collaborators, Certus went on a mission to make room for creativity. Their product, a hybrid of custom hardware and clever software interfaces, is a room manager – a stylish device hung outside your company’s meeting rooms that clearly communicates the room’s availability throughout the day, and enabling immediate ad hoc bookings on the touch screen interface.

It’s been a tremendously successful concept, and the device and platform is now used by companies big and small, from the US Senate to Microsoft, Coca-Cola and Accenture.

”The room manager is not just a nifty gadget, but an essential productivity aid”

The cost of a meeting is multiplied by the number of participants, and the same goes for difficulty arranging the meeting. Six people roaming the hallways for 10 minutes trying to find a spot to sit is an hour’s productivity lost, and these costs quickly mount to become significant drains on a company. Factor in the emotional costs of frustrations and distraction and you quickly realize that a room manager is not just a nifty gadget, but an essential productivity aid.

Once rooms were connected to the device and platform, several other opportunities quickly presented themselves – by creating an open API the device allowed for smart use cases like having the air conditioning automatically turn on a few minutes before the meeting. A large company may have several dozen meeting rooms, and when each room is connected to the device, which in itself is integrated with many popular calendar solutions, it becomes significantly easier to find the space to collaborate, literally.

“A lot of things had to come together to make this work”

Apart from an award-winning stylish touch screen dashboard, the device runs a custom Linux version that handles the devices’ MeteorJS applications, networking and security needs. The current version of the product line was built by a cross-functional team distributed across continents, with the hardware and firmware being handled in Taiwan and Sweden, and the software being handled by teams of skilled engineers in Bosnia and Sweden.

Softhouse was brought on as a partner to lead the software development and agile practises out of their office in Sarajevo, and over the last two years we’ve helped build servers, applications, APIs, integrations and user interfaces to aid Certus in their vision of making companies more efficient.

“A lot of things had to come together to make this work,” explains Softhouse scrum master Amir Caluk. “The device has to connect to and interface with the many calendar solutions in favor by big organizations. For the platform to be accepted by the big companies that would really benefit from using the room manager, we had to integrate with Google Calendar, Office 365, Exchange and IBM Domino.”

”Every single line of code is double and triple checked”

For these larger companies, security also becomes a pressing concern,

“We’ve had several security reviews over the last year. We have to put a lot of emphasis on both performance and security to build trust with the users,” says Damir Dizdarevic, the lead Softhouse engineer responsible for the platform.

“Getting it right means we have to be meticulous with both our code and our own culture,” he continues. “We do things properly with unit tests, regression tests, pair programming, all kinds of best practices. We really put a lot of care and effort into making sure that every single line of code is double and triple checked.”

Apart from delivering the software, Softhouse has taken the lead on organizing the cross-functional team, and enforcing best practices.

”The project has been a perfect case study for agile principles and scrum,” says Amir Caluk. ”We have followed the framework without compromise, and we can see the results. We try to lead by example, and provide a cultural protocol for everyone to operate under.”

”Ambition on both sides of the table is essential to a successful project”

”Certus’ product owner has also been exceptional, and that has really helped the project move smoothly,” says Vernisa Rejhan, COO of Softhouse Bosnia. ”To have someone be so knowledgeable and involved on the client side means that there’s always a will and a drive to get the best results. Ambition on both sides of the table is essential to a successful project, because it challenges you to deliver something great.”

She continues to describe the working relationship with the product owner: “Our developers are very familiar with the product and its value, so when the client comes over twice a year for workshops and retrospectives he also asks for input from the developers themselves because he knows our developers have valuable expertise.”

With intimate knowledge of the product and business, Softhouse has also undertaken the second tier support. When issues aren’t easily solved by the frontline support staff, calls are forwarded through to dedicated personnel in Bosnia that has a full technical overview of the project.

”We were often breaking new ground”

The project has also been both challenging and interesting, explains Damir Dizdarevic, because of the many modern technologies used. “When we started building the applications in MeteorJS there was very little help and documentation available online. We were often breaking new ground, and we have had to spend a lot of time reading every day just to keep abreast with the latest developments.”

“I have seen more new stuff and been more challenged, at Softhouse in the last two years than in all of my previous years as a developer, doing projects for the likes of the banking industry. All clients are demanding and challenging, but you don’t always have the opportunity to grow by testing new things. Some of my colleagues here were hired straight out of school, and seeing how they have evolved in our culture is really stunning,” says Dizdarevic, himself a senior engineer with a decade of experience.

“It’s a great project to work on because you know you’re making a difference”

The room manager has been very successful, and although the competition is getting tougher it is one of the market leaders.

Vernisa happily summarizes why it’s been such a success: “It’s a great project to work on because you know you’re making a difference. The time and energy saved will be put to more valuable use, so each booked meeting is a small contribution ion to the productivity of our clients and the world.”

Softhouse weekly #3

”We must always strive to pass on both our competence and our attitude”

If you want to become a master in something, you should try to take on teaching others. It’s sometimes said that if you can’t make something easy enough to understand you don’t understand it well enough yourself, and that’s why I think that education is such an important aspect of what we do.

We aren’t only engineers, coaches, and management consultants – we are problem solvers and educators, and we must always strive to pass on both our competence and our attitude. Our culture is what makes us different, after all. This is reflected in our work from our quick internal lunch seminars, where we learn from each other and make each other aware of great new opportunities, to our popular open seminars and our exclusive and tailored education packages spanning several days.

Our open seminars are a good way for us to pass our knowledge on to the community, but also for us to build relationships with future clients and colleagues – we show our competence and attitude by teaching with confidence and show our audience that we’re reliable and knowledgeable. Education has been a driving force for our business development, but also a central component of our internal company culture.

Softhouse makes you grow has to be a commitment to spread and cultivate knowledge. We teach ourselves and mentor our colleagues, but we also make sure to always leave our clients a bit wiser than when we met them. We don’t only deliver solutions, we help the client grow their own competence and encourage them to think bigger.

We also make sure that education is a part of how we interact with and contribute to our community. I’ve already mentioned our open seminars, but we also take the time to teach at universities. I myself have taught at BTH, the alma mater of many of our engineers, and so have several other of my great colleagues at Softhouse. I am sure that next time we go, the next time we show our values by teaching, we’ll meet some of our future colleagues.

For more information contact: 
Bengt Gustavsson, CEO Softhouse Consulting Sverige AB, at 076-883 24 69 or send an e-mail.

Oopsie makes it easier to build scalable applications

After twenty years of working in the IT sector, Nicolas Gullstrand came to the realization that enormous amounts of time and money were routinely wasted when developing software. Developers were always far removed from customers, with a costly communication ladder going through salespeople, on-site technicians, and project and product managers. Ultimately, Nicolas realized, the cost of all of this was pushed onto the customer – so he decided to do something drastic about it.

“The idea was to reduce the amount of programming required to get started”

“I wanted to make a platform where you can create systems in collaboration with the customer so that the customer can give immediate feedback on your work,” he explains, now the CEO of Oopsie.io, a Backend-as-a-Service offering that recently launched a well-received beta of his vision. “The idea was to reduce the amount of programming required to get started so that customers and developers could work together in real-time when prototyping out a backend.” Together with CTO Andreas Törnström Andersson, formerly with Softhouse, Ericsson and the IST Group, they started building a first prototype of the ambitious project two years ago. The goal was to allow for the simple creation of a distributed backend, complete with users, API keys, and security, with just some quick modeling and the push of a button.

“We wanted to allow our customers to focus on developing the business logic of their applications, and not have an initial skill set in distributed systems,” continues Nicolas.

If your application will handle thousands of API requests per second, you will need more than a single server to handle the workload. Distributed systems are costly to set up, tricky to maintain, and can be difficult to scale up and down based on usage. Oopsie gives you an out-of-the-box but customizable distributed backend, complete with auto-scaling, so that building your first prototype becomes a question of building out the relevant business logic rather than the supporting big data infrastructure. Within minutes of starting, as demonstrated in this demo video, you can have clients connecting and sending data to the backend, to have the data stored in a robust Cassandra implementation and ready for querying.

The initial beta was released in November, and the live version is slated for release later this year. Signing up for the beta is free, so you can try the modeling tools and see for yourself. Should you decide to build your application on Oopsie, the Backend-as-a-Service will simply charge you monthly based on the amount of traffic, computation, and storage that you use. To make it even easier to connect clients to the backend, a suite of SDKs will be released with the live version later this year. 

”We believe our most powerful ally will always be developer ambassadors”

Oopsie was almost entirely bootstrapped, having only taken in 6000 dollars from Swedish investment institute Almi Företagspartner, which was spent on a target Facebook marketing campaign for the beta launch. “We wanted to reach out to developers, rather than executives and entrepreneurs because we believe our most powerful ally will always be developer ambassadors that push to use our technology,” says Nicolas, explaining that both companies and individuals signed up for the beta. But building something like Oopsie is not easy. Knowing that the backend would have to handle tens of thousands of API calls per second, have a distributed database handling data on the order of terabytes, and support automatic scaling of the hardware to ensure performance and cost efficiency, Oopsie enlisted Softhouse to help build the beta.

“Softhouse’s Google Cloud competency was instrumental to us, and helped ensure that our backend would be performant and scalable,” explains Nicolas. “I knew that they had previous experience with IOT projects, a market that I think Oopsie is well suited to target, and their expertise on Google Cloud made them a good partner from the get-go. ”The beta version already supports collecting and storing the data, together with some basic APIs for applications to access the data, but the live version will feature more robust streaming and batch analytics, with customizable performance.

Empower businesses to try new ideas faster, at lower cost.

“The reality is that no two customers have the same needs when it comes to analytics. What one application may need analyzed in real-time might be fine as an overnight job for another application, so it is important to us that our customers never have to pay for more hardware than their application actually requires. Ideally, the customer should just allocate a budget or define a desired performance, and the technical work of allocating and scaling hardware will be handled by Oopsie. Making it easier to launch and manage new big data applications, without needing to understand distributed computing and databases, promises to help democratize entrepreneurship and empower businesses to try new ideas faster, at a lower cost. By radically lowering the barrier to entry for other startups, maybe Oopsie has a found a way to solve a real need in a way that helps society move faster.

“We are very passionate about projects like Oopsie,” says Softhouse CEO Bengt Gustavsson, “because they align so well with our company philosophy. We get to work on a challenging project that makes us grow, help our client bring their ideas to life, and have a positive impact on the community. It’s all about applying talent with a purpose.”

Swedish startup puts a face on job applications

Hiring the right person for the job is always tricky, and it can be difficult for the applicant to put their best foot forward in a static, impersonal resume. In an attempt to help employers and potential employees connect better, Swedish startup Pitchler tries to make it easier than ever to send out a video resume that captures your personality, attitude, and competence in a way that traditional resumes struggle to do.

”You need to match personality, values and company culture”

“In order for the individual to perform well and for the company to excel, you need to match personality, values and company culture,” explains Evelina Göthberg of Pitchler. The platform allows applicants to create compelling profiles and video resumes for themselves and even features a jobs portal where employers that would like to receive video resumes can post their job openings. To help the applicant put their best foot forward, Pitchler guides you through the process of creating a good video resume and shares inspiring content that can help you find your voice.

“We’re building a smart platform on the latest technology, to be able to match competency with requirements, and personality with culture,” says Pitchler CEO Peter Thorin.

Softhouse provided and mentored an intern developer that built the first proof of concept

But getting from 0 to 1 is a difficult step, especially for a new and cash-strapped startup. To help Pitchler get some initial momentum, Softhouse provided and mentored an intern developer that built the first proof of concept. Six months later, with real progress to show, Pitchler raised some startup capital, and what had once been an idea became a business.

“One of the benefits of working on a startup is you get to use new technologies and frameworks,” says Robin Lundin, who went from being an intern on the Pitchler project to a member of the Softhouse expert pool. “We built the app in Ionic 2, which was brand new at the time.” Having been intimately involved with the project, Softhouse’s investment arm joined the round and Pitchler ended up enlisting Softhouse to be their development team. As a Google Partner, Softhouse also helped Pitchler get 10 000 dollars worth of sponsored cloud hosting from Google, and development could start ramping up to meet the needs of Pitchler’s clients.

“Swedish startups have done very well internationally, and we’re hoping that our added financial support to the local startup ecosystem here in Växjö will make the region even more competitive,” explains Henric Westergren at Softhouse Invest. The fund has been active for a bit over a year, and has been helping both local startups and established businesses get the necessary capital, connections and culture to grow, alongside the development efforts of Softhouse’s engineers.

Modern architecture will allow Pitchler to never pay more for hardware than is necessary

“We initially helped Pitchler build their mobile website, and then their web-based app,” says Jonas Eckerström, one of the Softhouse developers involved with the project. “We built the platform on the Google Kubernetes Engine, getting rid of all third party software. In the end, Pitchler had their own containerized video streaming solution, supporting automated horizontal auto-scaling. This is the strength of using Google’s container solutions; when more computation is needed, the platform can automatically scale horizontally by adding more nodes, and you pay by the minute, so the automated flexibility and elasticity of the solution is quite unparalleled. All of this was built and brought to market in a year.” This modern architecture will allow Pitchler to never pay more for hardware than is necessary, while also ensuring that the platform always has enough power behind it to deliver a premium user experience. With Softhouse as both an investor and development partner, Pitchler is a great showcase of how Softhouse makes you grow.

Softhouse supported Pitchler with competence, capital, and connections

From initial concept to a funded startup with a scalable solution in production, Softhouse supported Pitchler with competence, capital, and connections that helped Pitchler go from great idea to an operational business. Robin Lundin got to kickstart his developer career by working on a demanding project with new technologies, and employers are connecting with their future employees in a more engaging way.

“Softhouse supported our business with their technical skills as a development partner. And having Google as a partner through Softhouse is allowing us to take our first steps into the global market with our pitching app,” concludes Pitchler CEO Peter Thorin.

Download Pitchler: App Store & Google Play