More and more purchases are made on the mobile and in public transport, ticket purchases in apps have increased in avalanche in just a few years. The Software company Softhouse has been developing ticket solutions and digital business since 2013 and has helped Skånetrafiken and the Norwegian express train Flytoget to digitize their sales.
In total, tickets for SEK 2 billion have been sold in Softhouse solutions.
– It’s very fun to have the opportunity to help make public transport even easier and at the same time draw a straw to the stack in the transition towards a more sustainable society, says Ola Persson, business manager mobility as a service at Softhouse. It was not many years since the only available alternative was to buy their travel ticket in the vending machine on the platform or by staff on the train or at the bus. Today, most people prefer to buy their ticket in a mobile app.
Softhouse was early in the process of developing mobile ticketing solutions and started its course in collaboration with Skånetrafiken in 2013.
– We developed their existing solution and were able to see how the number of purchases in the apps increased month by month. People appreciate being able to have the ticket machine in their pocket and just hop on the train, says Ola Persson.
New collaboration with international customer
Today, Softhouse collaborates with six Swedish public transport customers, the Norwegian express train Flytoget and now also the UK’s largest train operator Go-Ahead, which will operate the route from 15 December 2019 between Oslo and Stavanger.
– Our solid background in ticket solutions meant that Go-Ahead chose to work with us says Ola Persson.
This has become a niche for us and we feel that it is both fun and a meaningful work to make it easier to travel with public transport, which actually contributes in the transition towards a more sustainable society.
A great success story
The flight train highlights Ola Persson as yet another clear example of success. With the help of Softhouse, they went from having only vending machines and card solutions in combination with a dated app that only showed departures to now having a mobile app as the largest sales channel.
Softhouse’s team of developers has the ability to solve the most exciting types of challenges and integrations, says Ola Persson. Among other things, they were one of the first in Sweden to integrate Swish with their Swedish customers.
– After only six months, 80 percent of all payments were made via Swish. It’s incredibly fun to be able to test new things and invite others to that knowledge so that they can also hook onto the train, he concludes. Read more about Softhouse and mobile ticket solutions here.