Softhouse Expands in Stockholm and Welcomes Entecon – Strengthens Its Offering in Data Science, AI, and Software Development

Softhouse continues its growth journey, further solidifying its position in software development, digital transformation, and innovative technology through a merger with Entecon, a company specializing in Data Science and AI. This merger is a significant step for Softhouse towards offering market-leading technical solutions, while the shared culture and joint focus on the future of AI provide a powerful driving force for the journey ahead.

Softhouse helped introduce agile software development in Sweden nearly 30 years ago, and it’s still a key part of our DNA. By joining forces with Entecon, who share our commitment to fast and customer-focused software development, we strengthen our technical capabilities and expertise. We do this primarily in the fields of data science and AI, but it also adds a great cultural fit to our team, says Sara Mårtensson, CEO at Softhouse Group. 

Together, we can create even better solutions for our customers – with the same passion for efficiency, collaboration, and innovation.

The merger with Entecon means Softhouse can expand its capacity within AI and Data Science, two areas that are becoming increasingly vital in today’s data-driven society. However, it’s the cultural alignment and shared customer-centric focus that truly makes this partnership powerful and enhances our potential for an even stronger collaboration.

We are incredibly excited to become part of the Softhouse family. We share the same values regarding software development – fast, with high quality, and always with the customer in focus. Together with Softhouse, we have the opportunity to grow and accelerate our visions even faster, says Magnus Hoem, Founder & CEO of Entecon.

Joining the Softhouse Group feels like a natural next step for us. We have built our company on the same core values of agile development and customer focus as Softhouse, and we look forward to creating even more value for our customers together, says Jonny Lundell, Founder & Head of Consulting at Entecon. By becoming part of a larger group, we now have the opportunity to scale up our ambitions within AI and Data Science while preserving the culture that has always been central to us.

A Shared Journey Ahead with AI in Focus

With deep roots in digital projects and extensive experience driving digital transformation, Softhouse and Entecon are well-positioned to create innovative, customized solutions jointly. By combining solid technical expertise with future opportunities and a strategic focus on AI and machine learning, we are setting the stage for delivering impactful results.

We look forward to expanding our offering together with Entecon for our current and future customers. This strengthens our local capacity in the Mälardalen region in both data science and AI – and we do so with the culture that has made us successful on our growth journey, concludes Måns Wiklander, CEO at Softhouse Mälardalen.

 

Contact Information:

Sara Mårtensson, CEO Softhouse

sara.martensson@softhouse.se

+46 733 98 26 41

 

Måns Wiklander, CEO Softhouse Mälardalen

mans.wiklander@softhouse.se

+46 702 45 54 67

 

Magnus Hoem, CEO Entecon

magnus.hoem@entecon.se

+46 735 199 202

 

About Softhouse:

Founded in 1996, Softhouse is a Swedish consultancy delivering leading expertise in software development and design for a sustainable future. Today, Softhouse employs approximately 300 people across nine offices in Sweden and one in Sarajevo. The company also supports software-intensive businesses on their growth journeys with capital and software expertise. The group includes the full-service agency Milou, strong in design and strategic brand development.

About Entecon

Entecon was founded in 2008 with the vision to bring together the brightest minds in Videotech, AI, and Data Science to make a difference for their customers and partners. The company is built on the idea of creating an environment where employees can maximize their potential while offering clients advanced, efficient, and resource-smart solutions that deliver reliable results.

With an average of nearly 15 years of experience per employee, the collective expertise is one of Entecon’s strongest assets. This deep knowledge is combined with a dedication to continually explore and adopt the latest technology. At Entecon, they strive to stay ahead of industry developments, ensuring that their solutions not only meet but exceed the expectations of the companies and organizations they partner with.