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Rebecka Lindhe

Rebecka Lindhe

Rebecka Lindhe is the Chief Digital Sales & Marketing Officer at Softhouse — a role in which she leads digitalization, marketing, and sales with a focus on measurable growth and long-term business value. With more than a decade of experience in the tech industry, and over six years on the Softhouse Group management team, she has been a key driver in evolving the brand, implementing AI, and building a strong, growth-oriented culture.

She began her career at the intersection of communication, strategy, and digital development, but quickly transitioned into leadership and business. Over the years, she has built deep expertise in digital marketing, AI-driven strategies, content, and sales, and is passionate about transforming technology and data into real customer value.

Softhouse — one of the first companies in Scandinavia to actively apply Lean and Agile methodologies — has had a strong focus on value creation through technology since its founding in 1996. In this environment, Rebecka has played a central role in renewing and deepening how we communicate our offering and how we position our companies in the market.

She has led two major rebrandings of the Softhouse Group, implemented AI-supported processes within marketing and sales, and helped build the group’s digital presence from the ground up. Always with a clear purpose: to unite business, technology, and people in everything we do.

Areas of Expertise

  • Digital transformation & AI-driven marketing

  • Brand strategy & rebranding

  • Growth marketing & data-driven sales

  • Marketing automation (HubSpot, Google Suite, etc.)

  • Leadership at the intersection of tech, business & communication

Links

LinkedIn – Rebecka Lindhe

  • He will lead the Softhouse venture in Jönköping

    Ted Christensson will lead the new start for the consulting […]

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  • Softhouse is growing and establishing itself in Uppsala

    The consulting and software company Softhouse, with about 300 employees, […]

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  • Jörgen Persson appointed new CEO of Softhouse in Karlskrona and Karlshamn

    Jörgen Persson steps into the role of CEO of Softhouse […]

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  • Softhouse establish a new office in Kalmar through 26-year-old AI researcher Gustav

    The 26-year-old Gustav Hammarström is now being recruited as the […]

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  • DevTribe #18 – Which frameworks should you use for your next project?

    What frameworks are in place right now? There are a […]

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  • We are a part of Digitala Veckan!

    Tomorrow, Anna Bäcklin and Vernisa Rejhan will be on the […]

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  • Softhouse full-service agency Milou is nominated for the Swedish Design Award 2021 with the film Do you finance your child’s drug use?

    Softhouse full-service agency Milou is nominated for the Swedish Design […]

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  • Karlshamn-based AI company NODA Intelligent Systems wants to scale up with the help of investment from Softhouse and their partner CapSek

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  • “Go Big or Go Bigger. But never go home!”

    So, how do you develop something which does not exist […]

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  • A successful MVP in four steps

    So, an idea for a project is there. But, where […]

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