Privacy Policy / for Softhouse Nordic AB

Last updated: January 24, 2025

This privacy policy applies to the website softhouse.se and describes how Softhouse Nordic AB and its subsidiaries (referred to as “we” or “us”) process your personal data in accordance with applicable data protection laws, including GDPR. We explain what information we collect, why we collect it, how we protect it, and your rights regarding your personal data.

What personal data do we collect and why?

When you visit our website

When you visit our website, we automatically collect certain information about your device and your use of the website, including:

  • Your IP address (anonymized where possible).
  • Browser type and version.
  • Geographical location.
  • Browsing patterns (e.g., which pages you visit and how long you stay).

Why do we collect this information?


This information is collected to:

  • Understand how our website is used and improve user experience.
  • Ensure the website functions properly.
  • Enable analysis and reporting related to our marketing efforts.

When you fill out a form or contact us

If you fill out a form (e.g., to subscribe to a newsletter, download material, or contact us), we collect the personal data you provide, such as:

  • Name.
  • Email address.
  • Phone number.
  • Company information (e.g., employer, job title).

Why do we collect this information?


We use this information to communicate with you and provide the services you request.


Tools and third-party services we use

LinkedIn Insight Tag

We use LinkedIn Insight Tag to analyze the effectiveness of our LinkedIn ads and to create custom audiences for marketing.

What is collected?


The Insight Tag collects anonymized data about website visits, such as:

  • Pages visited.
  • Time spent on the website.
  • Information from your LinkedIn profile (e.g., job title and industry) if you are logged into LinkedIn.

How is this data used?


This data is used to analyze our marketing efforts and to create retargeting campaigns on LinkedIn. LinkedIn does not share personally identifiable information with us and instead provides aggregated, anonymized data.

Legal basis and consent


The LinkedIn Insight Tag is only activated if you consent to marketing cookies through our cookie banner.

For more information, see LinkedIn’s Privacy Policy and their opt-out page.

HubSpot

We use HubSpot as a CRM tool and to manage communications, analytics, and customer relationships.

What is collected?


HubSpot collects data from visitors to our website, including:

  • Browsing patterns (e.g., which pages you visit).
  • Information provided via forms (e.g., name, email address, phone number).

How is this data used?


This data is used to:

  • Send relevant communications, such as newsletters.
  • Analyze visitor behavior to improve user experience and marketing efforts.

Legal basis


We process your data based on your consent (for newsletters or direct marketing) or our legitimate interest (for analytics and improvement).

HubSpot acts as our data processor, and we have a data processing agreement with them. Read more in HubSpot’s Privacy Policy.

Google Analytics

We use Google Analytics to analyze user behavior and improve our website.

What is collected?


Google Analytics collects anonymized information, such as:

  • Duration of visits.
  • Pages visited.
  • Device type, browser, and operating system.

How is this data used?


This data is used to analyze trends and optimize website content and functionality.

Legal basis and anonymization


Google Analytics is only activated after you have consented to analytical cookies through our cookie banner. We use IP anonymization to ensure your IP address is not stored in full.

For more information, see Google’s Privacy Policy.

Cookie Policy

We use the CookieFirst tool to manage your consent to cookies.

Through our cookie banner, you can:

  • Learn about the cookies we use and why.
  • Adjust your preferences at any time.

Types of cookies we use:

  1. Necessary cookies
    • Ensure the website functions properly.
    • Example: Remembering your cookie preferences.
    • Legal basis: These do not require consent under GDPR.
  2. Functional cookies
    • Enable features like chat tools, forms, or other services that enhance user experience.
    • Service: HubSpot for forms and chat.
    • Legal basis: May require consent if they also track user behavior.
  3. Analytical cookies
    • Collect anonymized data about how you use our website.
    • Service: Google Analytics to analyze website traffic and user behavior.
    • Legal basis: Require consent.
  4. Marketing cookies
    • Track user behavior to display personalized ads.
    • Services:
      • LinkedIn Insight Tag: To analyze LinkedIn ads and create retargeting campaigns.
      • Google Ads: To create personalized ads on Google platforms.
      • HubSpot: For lead tracking and targeted communication.
    • Legal basis: Require consent.

How to manage your cookie preferences

You can change your cookie preferences at any time by clicking the floating fingerprint icon at the bottom of the page. This will open our cookie panel where you can update your settings.

You can also manage cookies in your browser:

  • To block or delete cookies, follow the instructions in your browser settings.
  • Note: Some website features may be affected if you block cookies.

How we protect your data

We use technical and organizational security measures to protect your personal data from unauthorized access, alteration, or deletion.

Your rights

You have the right to:

  • Request access to your personal data.
  • Request corrections to inaccurate information.
  • Request the deletion of your data.
  • Object to or restrict the processing of your data.

To exercise your rights, contact us at hello@softhouse.se.

Changes to this policy

We may update this policy as needed. The latest version will always be available on our website.

Questions?

If you have any questions about how we process your data, please contact us: