From Chaos to Control – When Data, AI, and a Champion’s Culture Meet

In a packed and vibrant atmosphere in Malmö, decision-makers from across southern Sweden gathered for our latest breakfast event in the tech.fast Malmö series. The theme, “From Chaos to Control – The Road to a Data-Driven Strategy and AI in Practice,” gained an extra spark when Mjällby AIF had just days earlier secured their first-ever, historic Swedish Championship title.

Champion Spirit – and What It Teaches Us About Data-Driven Culture

It’s not often that a sporting triumph aligns so perfectly with a business and technology event. Mjällby’s journey from setbacks to gold serves as an inspiring parallel to how organizations must build their data-driven strategies: with a clear vision, a strong culture, and consistent work. During the event, participants explored how that winning culture can be transferred from sports to organizations – and how data and AI can become tools for driving lasting, sustainable change.

Speaker Insights – Concrete and Inspiring

We had the pleasure of listening to three brilliant voices who complemented each other perfectly:

• Jacob Lennartsson, Club Manager at Mjällby AIF, shared parts of the club’s strategy – how data-driven thinking has helped the organization grow, make better decisions, and reach new levels both on and off the field. Jacob emphasized the importance of establishing a single source of truth, working from the ground up, making data accessible across all parts of the organization, and building real processes that create value throughout – lessons that business and organizational leaders can apply directly.
• Zackarias Madsen, Data & Analytics Expert at Softhouse, shifted focus to the step before AI: how to build a sustainable and long-term data-driven strategy. He highlighted that AI is not an end goal but a tool – and that without structure, high-quality data, and the right culture, it’s difficult to create real business value.
• Olof Bengtsson, AI/ML Expert at Softhouse, took the audience on a journey through how machine learning and AI are transforming the way we develop digital services – how we automate processes, create predictive insights, and build digital solutions that are accessible to more people. He also pointed out common pitfalls, such as neglected data structure and governance.

Participants Left with Practical Tools

The leaders and decision-makers in the room walked away not only inspired but equipped with concrete tools:

• Methods for creating a single source of truth and ensuring data quality
• How to make data accessible and applicable in everyday decision-making
• Processes and governance models that enable business value – for both small and large organizations
• Perspectives on how AI and ML can be integrated into digital services, and why it requires the right foundation first

Why This Matters Right Now

In a time when organizations increasingly talk about AI, machine learning, and advanced analytics, it’s easy to lose sight of the foundation: the data-driven strategy. Without structure, investments in AI can quickly become inefficient or stall. Our event highlighted why it’s time to shift focus from technology hype to business value and culture building – and why the Malmö region, with its strong tech clusters and forward-thinking leaders, is the perfect stage for that discussion.

The Atmosphere

The Malmö venue was completely full – proof of the great interest in the topic among decision-makers. The morning began with breakfast networking, followed by insightful presentations, real-life cases, and interactive discussions. The event concluded with an open mingle session where many new connections were made. That combination of inspiration, action, and networking is exactly what tech.fast is all about.

What’s Next?

We’re taking these insights with us as we continue building toward the next edition of tech.fast – where we’ll dive even deeper into how AI and digitalization can become integral parts of a long-term, data-driven strategy. Stay tuned for upcoming dates and themes.

About Softhouse:
Softhouse helps companies build digital solutions, AI strategies, and data-driven cultures that create measurable business value.