Ardiana Spahija

Ardiana Spahija is a Marketing Manager at Softhouse with over 11 years of experience in strategic and operational marketing within the tech industry. She has a unique background that blends architecture, communication, and leadership — along with a deep understanding of Lean and Agile from both an educational and business perspective.

Ardiana began her journey in architecture, visualization, and communication, but transitioned early into leadership and organizational development. With a Master’s degree as her foundation, she has since built broad and deep competence across marketing, communication, SEO/AISEO, digital sales, and brand strategy.

At Softhouse — one of the first companies in Scandinavia to actively work with Lean and Agile — Ardiana has played a central role in shaping and communicating these perspectives to the market. She has completed certifications as both Scrum Master and Product Owner, and has contributed to the development of training concepts, tools, and games related to Agile, Continuous Delivery, and Kanban.

She is passionate about driving change through data, AI, and design — combining systems thinking with creativity in everything from content production to implementing new platforms. Ardiana has worked on initiatives such as Lean Magazine, the content format “AI in 5 Minutes,” and the group’s digital presence.

Areas of Expertise

Digital Marketing & SEO/SEM/AISEO

Content & Brand Strategy

Marketing Automation (HubSpot, Google Suite, etc.)

WordPress, Canva, Adobe Suite

AI in Marketing (ChatGPT, Gemini, etc.)

Links

Pomodoro technique – fits perfectly inside scrum
Recently, Pomodoro Technique has become increasingly popular among software developers in the Lean and Agile communities. Kristoffer Nordström from Softhouse, made for Lean Magazine this interview with Staffan Nöteberg – the author behind the bestseller Pomodoro Technique Illustrated.
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KANBAN – the art of maintaining flow
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Through my gaming glasses
Games have been a big part of my life, both […]
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Untangling Lean and Agile
Lean and Agile both create good conditions for handling frequent […]
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Lean & Agile and the matter of Architecture
Software Architecture was often neglected in the early years of […]
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Teamwork is like music to my ears
When I was growing up in middle-class Sweden in the […]
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Building Quality In – Lean principles successful at Schneider Electric
When Schneider Electric Buildings was facing the challenge of building […]
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An Agile Contract model based on Trouble Tickets
”It’s all about promoting an efficient way of working where […]
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Getting flow into your product development
As an expert on the management of product development for […]
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Making the product backlog lean
“We have 12,000 stories in our product backlog. How can […]
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