Ardiana Spahija

Ardiana Spahija is a Marketing Manager at Softhouse with over 11 years of experience in strategic and operational marketing within the tech industry. She has a unique background that blends architecture, communication, and leadership — along with a deep understanding of Lean and Agile from both an educational and business perspective.

Ardiana began her journey in architecture, visualization, and communication, but transitioned early into leadership and organizational development. With a Master’s degree as her foundation, she has since built broad and deep competence across marketing, communication, SEO/AISEO, digital sales, and brand strategy.

At Softhouse — one of the first companies in Scandinavia to actively work with Lean and Agile — Ardiana has played a central role in shaping and communicating these perspectives to the market. She has completed certifications as both Scrum Master and Product Owner, and has contributed to the development of training concepts, tools, and games related to Agile, Continuous Delivery, and Kanban.

She is passionate about driving change through data, AI, and design — combining systems thinking with creativity in everything from content production to implementing new platforms. Ardiana has worked on initiatives such as Lean Magazine, the content format “AI in 5 Minutes,” and the group’s digital presence.

Areas of Expertise

Digital Marketing & SEO/SEM/AISEO

Content & Brand Strategy

Marketing Automation (HubSpot, Google Suite, etc.)

WordPress, Canva, Adobe Suite

AI in Marketing (ChatGPT, Gemini, etc.)

Links

Continuous Delivery – always ready to ship
The Danish consulting company Praqma A/S has developed an appreciated […]
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Leanfrastructure – creates infrastructure for fast processes
Is your infrastructure for Lean and Agile as stable as […]
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SAFe – a tool for the BIG enterprises
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Test Driven Development – a method for mainstreamers or mavericks?
As an agile tool, Test Driven Development is still waiting for its big breakthrough. TDD evangelist David Nicolette explains why he uses it as his own default approach.
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Lean Magazine #10 is launched
The Lean Magazine #10 has been published and a full […]
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Agile Inception in 60 minutes – go for it!
We are happy to announce the arrival of our first […]
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Issue #9 of Lean Magazine in Issuu-format
Read issue #9 directly on the web by clicking on […]
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Coding Dojo
Is your Agile organization stuck in second gear, hampered by […]
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The Agile Project Manager – the next stage in development
In little more than a decade, Agile, Lean, Scrum and […]
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Cost of Delay – interview with Don Reinertsen
Cost of delay (COD) is something we all need better understanding of. Don Reinertsen explains some of the mysteries of this elusive subject to Anders Sixtensson of Softhouse.
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