AI is no longer “the future.” It’s already embedded in […]
How to Get Started with AI – A Practical Guide […]
David Granström
David Granström is the Managing Director of Softhouse in Luleå, with more than 20 years of experience leading teams, building brands, and driving change where technology, business, and culture intersect.
He is passionate about making the complex understandable — and about showing how AI and digitalization can create real value for both people and organizations.
David has a background in communication, innovation, and leadership. Throughout his career, he has worked with everything from strategic brand development to the implementation of digital services and AI-driven solutions.
At Softhouse, he leads the Luleå operations with a strong focus on growth, culture, and customer value. He works closely with both clients and teams to connect business strategy with technological opportunities — and to build an environment where people thrive, grow, and succeed together.
David is an engaged leader who believes in clarity, trust, and simplicity. He’s inspired by curiosity, meaningful conversations, and seeing others develop.
Areas of Expertise
Leadership & Organizational Development
Communication & Brand Strategy
Business Development & Innovation
AI-Driven Digitalization
Service Design & Customer Experience
Links
LinkedIn → David Granström
Erbjudande
Offering
Offering
Get our Newsletter
Read our newsletter