Smarter content insights using user data

GetReach is a startup that develops tools for podcasters. The goal is to give creators and producers the best basis for them to understand what works with their audience. Part of this puzzle is to identify the topics that are raised and combine them with listener data. Together with Softhouse, a project was carried out to investigate how AI can be used to automatically classify which topics are raised in podcast episodes.

The project was carried out as a collaboration with a master’s student and resulted in a demo application for topic classification – a solution that shows how AI can be used to gain new insights about content, audience and engagement.

What we did

• Identified how AI can support podcasters with content analysis
• Defined and developed a method for topic classification based on spoken content
• Developed a working demo application
• Implemented as a Proof-of-Value project together with GetReach and a master’s student

Business benefit

• Increased understanding of content based on actual listening, not just metadata
• Basis for recommendation systems, automatic tags and searchability
• Enables future AI-driven insights for creators and platforms

We code the future – by listening smarter.