Softhouse appoints Sara Mårtensson as the new CEO of Softhouse Nordic AB. Sara will start her position on May 2nd, 2023. Softhouse is currently in a phase of strong growth, expanding many parts of the business. The expansion to new locations such as Luleå, Uppsala, and Lund are part of the journey.

Sara has solid experience in building culture, growth, and operations in slightly larger organizations than Softhouse, says Tord Olsson, one of the founders and main owners of Softhouse Nordic. As we approach half a billion in revenue, Sara will be a key person to continue to grow wisely.

Softhouse is primarily known for its software expertise. Two parts make Softhouse’s business different from most players in the market. One part is expertise in design and branding through the Milou brand. The other is an accelerator business where Softhouse invests as a minority owner in growth technology companies where software is central. Often, Softhouse works simultaneously with software expertise, design, and acceleration in one and the same company.

What Softhouse offers is something I have not experienced before, a unique trinity where each part enforces the others, says Sara Mårtensson, incoming CEO of Softhouse. An often in the forefront of technology, society-developing consulting business. A full-service agency that meets the digital business. An investment business where Softhouse invests in future technology, solutions, and products. It cannot get more exciting and relevant than that.

Sara Mårtensson has a solid background in the IT and consulting industry, with 25 years in leadership positions. She comes most recently from the role as regional manager for the Southern region at CGI, where she had personnel responsibility for 300 people and business responsibility of approximately SEK 700 million.

I look forward with joy and anticipation to starting as CEO. Softhouse is a fine company with fantastic employees, great businesses, and customer relationships, and it will be extremely fulfilling to continue Softhouse’s growth journey together with the team, says Sara.

Sara Mårtensson has, over the years, received much appreciation for her leadership and ability to build teams. In Softhouse, there is a strong culture among the employees that attracted her.

My motto is that nothing begins with results – everything begins with people. Softhouse has a current situation with ‘bull’s-eye’ offerings firmly based on the core values Team, Simplicity, Courage, Passion. Together with the ambitions for the future, it’s really a hit based on who I am and what I believe in, concludes Sara Mårtensson.

Tord Olsson, one of the founders and main owners of Softhouse has been the acting CEO of Softhouse Nordic AB since September 2022. Starting on May 2nd, 2023, Sara Mårtensson will take over the role.