What is AI Used For? – How Companies Create Value with Artificial Intelligence
AI is no longer a thing of the future – it’s a daily resource for more and more businesses. But what is AI actually used for? And how do you know where it fits into your own organization?
The answer is simple: AI is used wherever there is data, decisions to be made, and opportunities to streamline.
Business Areas Where AI Makes a Difference
Here are some of the most common – and effective – use cases for AI in business today:
1. Automating Repetitive Tasks
AI can take over monotonous tasks and free up time for people to focus on what requires creativity or strategy.
Examples:
- Automated document analysis (e.g. invoices or contracts)
- Customer service chatbots
- AI assistants for email, meeting notes, and internal communication
2. Data Analysis & Decision Support
AI can analyze large amounts of information, find patterns, and provide data-driven insights to support better decisions.
Examples:
- Sales forecasts based on historical data
- Predictive models for customer churn
- Real-time business data visualization
3. Prediction & Preventive Measures
By identifying anomalies or trends in data, AI can help anticipate problems before they occur.
Examples:
- Predicting machine breakdowns in production
- Identifying power grid outages before they happen
- Risk assessment in credit lending
4. Personalizing Customer Experiences
AI can analyze behaviors and preferences to create more relevant, individualized experiences.
Examples:
- Recommendation engines in e-commerce
- Dynamic email campaigns
- Tailored offers in apps/web
5. Image and Language Recognition
With AI, companies can interpret images, sound, and text – and automate tasks that previously required human eyes or ears.
Examples:
- Image analysis for quality control in industry
- OCR reading of documents
- Voice control and translation in apps
Real-World Examples – Softhouse-Style
We’ve helped our clients:
- Build an AI simulator for chip development
- Create computer vision for pallet inspection
- Develop fingerprint recognition with deep learning
- Predict power outages with machine learning
That’s how we code the future – with AI that creates measurable value.
👉 Next in the series: What Can You Do with AI?
Want to know where AI could make the biggest impact in your business?
Read more about our AI strategy or get in touch directly.
👉 Learn more about AI by downloading our “AI in 5 Minutes” – a quick guide to help you understand the potential, opportunities, and path forward.
We code the future – with AI that works for you.
