Milou secures multi-million framework agreement for communication and digital presence
Milou Communication, the full-service agency within the Softhouse Group, has secured a four-year framework agreement. The assignment includes communication, digital presence, campaign planning, creative concepts and AI-driven insights – a clear testament to how Softhouse and Milou combine code, design and business understanding to create real customer value.
A proof that the Group’s holistic approach – where strategy, technology and creativity meet – truly makes a difference.
– We are very much looking forward to starting our collaboration with Milou. As a full-service agency, they will contribute with their expertise and creativity in our upcoming communication and marketing projects. It will be exciting to work together on both web development and campaigns to strengthen Parkering Malmö’s brand and increase our customer base, says Agneta Weimarsson.
An agreement that strengthens the entire Softhouse offering
The agreement includes strategic advisory services in branding and communication, campaign and media planning, digital marketing, web development and search engine optimization supported by AI-driven insights. For Softhouse, it expands the Group’s end-to-end offering even further, with Milou strengthening the Group’s position within brand, communication and digital experience.
Statements from Softhouse and Milou
– It is incredibly exciting to earn the trust to work on this market together with Parkering Malmö. We are ready to scale up, says Annica Lagergren, CEO of Milou Communication.
– This is a clear example of the strength within our offering: when communication, design and technology come together – that’s when we deliver, says Sara Mårtensson, Group CEO at Softhouse.
Collaborations and clients across multiple sectors
Milou works with local, national and international clients – serving both public and private organizations. Their client roster includes Telenor, Ericsson, Länsstyrelsen Blekinge, Affärsverken, MCT Brattberg, Nortic, Hilding Anders, Roxtec, Ronneby Municipality, Region Blekinge, Region Gotland, Region Kronoberg, Mölndalsbostäder and many more.
Milou since 2021 – an important part of Softhouse
Softhouse is a Swedish group that, with an agile mindset, works with software and application development, among other areas. Milou’s expertise and capabilities, combined with Softhouse’s size and experience, create a strong partnership where both individually and together we can deliver exceptional value – and achieve great things together with our clients.
