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Softhouse
AI/ML
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    We help companies create truly long-term and sustainable digital solutions.

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    Want to get started quickly? We’ll give your project the kickstart it needs.

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    Want to see how we’ve helped others tackle complex challenges?

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    Digital Transformation >

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  • Ways of working
     Ways of Working

    Our working methods and methods >

    We work agilely and data-driven with a focus on collaboration, long-term partnerships, innovation and delivering sustainable results that create real value for you.

    Our delivery methods >

    Our deliveries are flexible and tailored, always with the goal of quickly creating measurable value and long-term success for our customers.

    Partnership >

    For us, a long-term perspective is important. We help companies create lasting and sustainable digital solutions.

    Industries

    Telecom >

    Streamlining services to drive innovation and create better customer experiences.

    Finance >

    Data-driven solutions to meet regulatory requirements, optimize processes and create customer value in a digital world.

    Product company >

    We develop the digital services of the future, strengthen innovation and increase customer value throughout the entire lifecycle.

    Industry >

    We help industrial companies accelerate their digitalization, optimize production and harness the power of data.

    Public sector >

    Through smart and sustainable solutions, we contribute to modernizing public operations and creating services that really make a difference.

    Energy >

    Helping the energy industry meet the transition to sustainability with data and technology.

  • Knowledge Hub
    Knowledge

    Events >

    Our events bring people together for learning, inspiration, and meaningful conversations – where ideas are shared, relationships grow, and real value is created.

    CTO Insights >

    CTO Insights offers deep knowledge and strategic thinking on how technology drives innovation and shapes business growth.

    Downloadables

    Downloadables and In 5 >

    Our In 5’s delivers crisp, actionable insights on today’s most relevant topics and trends – all in under five minutes.

    All about AI >

    All About AI provides insights, inspiration, and strategic perspectives on how artificial intelligence is shaping the future of business, society, and innovation.

  • About
    About us

    News >

    We help businesses develop sustainable and future-proof digital solutions that deliver real, long-term value.

    Our Offices >

    Our local offices are hubs where collaboration and creativity meet – enabling us to deliver solutions close to our customers.

    Join Us in Coding the Future

    Take the Consultancy Quiz >

    People Behind the Code >

    Life at Softhouse >

    Job Openings >

    About us >

    We are a technology partner combining code, design, and business acumen to deliver value and drive future growth.

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Ardiana Spahija

Ardiana Spahija

Ardiana Spahija is a Marketing Manager at Softhouse with over 11 years of experience in strategic and operational marketing within the tech industry. She has a unique background that blends architecture, communication, and leadership — along with a deep understanding of Lean and Agile from both an educational and business perspective.

Ardiana began her journey in architecture, visualization, and communication, but transitioned early into leadership and organizational development. With a Master’s degree as her foundation, she has since built broad and deep competence across marketing, communication, SEO/AISEO, digital sales, and brand strategy.

At Softhouse — one of the first companies in Scandinavia to actively work with Lean and Agile — Ardiana has played a central role in shaping and communicating these perspectives to the market. She has completed certifications as both Scrum Master and Product Owner, and has contributed to the development of training concepts, tools, and games related to Agile, Continuous Delivery, and Kanban.

She is passionate about driving change through data, AI, and design — combining systems thinking with creativity in everything from content production to implementing new platforms. Ardiana has worked on initiatives such as Lean Magazine, the content format “AI in 5 Minutes,” and the group’s digital presence.

Areas of Expertise

  • Digital Marketing & SEO/SEM/AISEO
  • Content & Brand Strategy
  • Marketing Automation (HubSpot, Google Suite, etc.)
  • WordPress, Canva, Adobe Suite
  • AI in Marketing (ChatGPT, Gemini, etc.)

Links

LinkedIn → Ardiana Spahija

  • Sarajevo – the start of Softhouse’s European venture

    In 2014, Softhouse opened its first overseas office in Sarajevo, […]

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  • Serving 86 million users – DevOps the Netflix way

    Offering streaming content to 86 million viewers worldwide without hiccups […]

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  • Microservices – the trendy friend of DevOps

    Microservices is one of the great trends in Software Engineering […]

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  • DevOps at large: Moving a mountain

    Transformation expert Gary Gruver has received much praise for his […]

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  • Softhouse sponsors LEGO robotics activities for school children in Tuzla, Bosnia

    Supported by local organisations, Softhouse initiated a LEGO Mindstorms project […]

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  • Talent Without Borders!

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  • How to achieve more with LeSS – exclusive interview with Bas Vodde

    ”Large- Scale Scrum (LeSS) is a framework for scaled agile and […]

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  • What is the ASK Matrix?

    The world of agile scaling may seem like a jungle […]

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  • The Daddy of DAD – exclusive interview with Scott Ambler

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  • Scalare Magazine – scaling news from a European research project

    Issue number 12 of Lean Magazine was distributed with a […]

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hello@softhouse.se
+46 40 664 39 00
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Our Offices

Malmö

Karlskrona

Karlshamn

Växjö

Kalmar

Jönköping

Stockholm

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Luleå

Sarajevo

Milou

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  • Investor Relations
Our offices

Malmö

Karlskrona

Karlshamn

Växjö

Kalmar

Jönköping

Stockholm

Uppsala

Luleå

Sarajevo

Milou

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