Ardiana Spahija

Ardiana Spahija is a Marketing Manager at Softhouse with over 11 years of experience in strategic and operational marketing within the tech industry. She has a unique background that blends architecture, communication, and leadership — along with a deep understanding of Lean and Agile from both an educational and business perspective.

Ardiana began her journey in architecture, visualization, and communication, but transitioned early into leadership and organizational development. With a Master’s degree as her foundation, she has since built broad and deep competence across marketing, communication, SEO/AISEO, digital sales, and brand strategy.

At Softhouse — one of the first companies in Scandinavia to actively work with Lean and Agile — Ardiana has played a central role in shaping and communicating these perspectives to the market. She has completed certifications as both Scrum Master and Product Owner, and has contributed to the development of training concepts, tools, and games related to Agile, Continuous Delivery, and Kanban.

She is passionate about driving change through data, AI, and design — combining systems thinking with creativity in everything from content production to implementing new platforms. Ardiana has worked on initiatives such as Lean Magazine, the content format “AI in 5 Minutes,” and the group’s digital presence.

Areas of Expertise

Digital Marketing & SEO/SEM/AISEO

Content & Brand Strategy

Marketing Automation (HubSpot, Google Suite, etc.)

WordPress, Canva, Adobe Suite

AI in Marketing (ChatGPT, Gemini, etc.)

Links

The Scrum Story
Ken Schwaber, who is known to be the co-founder of […]
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The Agile Leap – or how Bent Jensen went from scepticism to conviction
A professional approach in software development started in 1990 when […]
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Long-Distance Scrumming
Janne Peltonen, certified Scrum Master at Finland-based company Qvantel, knows […]
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The importance of having a GOOD BACKLOG
A good product backlog is the key to any successful […]
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”Five times the industry average – across the Atlantic!”
Recently Jeff Sutherland studied Scrum in an outsourced organization at […]
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Scrum for the Big ones
During his long career, Jeff Sutherland – often referred to as the inventor of Scrum – has participated in many projects where Scrum has been implementedin larger organizations. In this article, he shares his experiences in an industry where offshore outsourcing is a major trend.
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