Softhouse 30 years
🧠 Summary (TL;DR)
Softhouse celebrates 30 years of smarter tech – from curious pioneers to today’s digital team players. Here we gather the people, milestones and ideas that have shaped us, and show how we continue to build the future together.
Softhouse celebrates 30 years!
Softhouse celebrates 30 years of building digital value together. From the first lines of code to today’s cross-functional team, our journey has always been driven by warmth, courage and simplicity. In this anniversary hub, we gather the history, people and ideas that have brought us here – and show how we continue to shape the future with the same curious energy.
Things we’ve done
AI that understands what you listen to – topic classification for podcasters
Smarter Dishwashers for Exceptional Customer Service
AI for Smarter Lead Management and Skills Matching
AI for Smarter Construction Cost Estimation
AI for Smarter Energy Data – Understanding Household Needs in Real Time
With AI and Computer Vision for image classification at nanometer scale
We share as much of our knowledge as we can!
After 30 years in the industry, we’ve amassed a wealth of knowledge – and we don’t keep it to ourselves. In our knowledge hub, you’ll find insights, guides and inspiration from our teams.

Three decades of software, people and opportunities
1996 Erebus was founded
One late afternoon in September 1996, Erebus was founded in Malmö by Tord Olsson, Michael Reinholdsson and Staffan Persson, who are still actively working in the company.
1997 The Agile Methodology
From the start, we were focused on delivering world-class software to build winning digital systems. We also worked on projects and product development while having one foot in the methodology.
1998 Erebus becomes Softhouse
Erebus changed its name to “Softhouse” and then we created a logo that was meant to symbolize the fact that we are pushing boundaries and being at the forefront of technology. The name Softhouse was coined by Conny Karlsson who still works at the company.
2000 Dot.com bubble burst
We launched a hot air balloon and flew our customers over Skåne. The dot.com bubble burst with a bang for the outside world, but for us it was our best year so far in Softhouse’s history.
2001 Growth spurt
In 2001, we grew by over 80% and had a margin of over 25%.
2002 Agile contracts
For the first time, we worked with agile contracts where the customer prioritizes tasks based on business value while we deliver and get paid for capacity and delivery rather than just for hours.
2003 Gazelle company
We were named a Gazelle company by Dagens Industri.
2003 We open an office in Karlskrona
We are opening our first office in another location, namely in Karlskrona.
2004 IBMs partner world program!
Softhouse reaches “Advanced Level” in IBM partner-world program
2004 Twin factor becomes a success!

2005 We launch Scrum in 5 minutes
We launched Scrum in five minutes and it has been translated into four different languages and together they have been downloaded over 100,000 times.
2006 Newcomer of the Year
Softhouse is one of the nominees in the “Newcomer of the Year” class at the Mobil Gala, which is being organized for the sixth year in a row in Kista by Mobil magazine and a number of other companies.
2006 We open an office in Stockholm
We opened our third office, this time in Stockholm.
2006 We won an award in Cannes!
We won the “Interactive TV Award” in the “Best ITV Service” category with the mobile application of “Facing TV in Cannes”.
2006 Cut the wire award!
Skånetrafiken launched a mobile journey planner that we had developed. It won the “Cut the Wire Award” for best mobile service for the public sector.
2006 Our first external conference
We organized our first international conference; Öresund Agile.
2007 Qvantel enters the picture
We announced that we have entered into a strategic partnership with Finnish/Indian IT company Qvantel.
2007 We launch LeanMagazine
The first issue of Lean Magazine was published.2008 We release the Scrum Master Kit!
We came out with our unique Scrum Master Kit.
2008 We won the global Mobile Awards in Barcelona
We won the Global Mobile Awards in the “Best Mobile Advertising” category at the GSMA in Barcelona with the mobile service “Meet yourself in the future”. 
2009 Our turnover reaches 100 million
We pass 100 million in turnover!
2011 We become a Super Company
Veckans Affärer named us a Super Company – proof that long-term thinking, skilled craftsmanship and teamwork pay off.
2012 1000 Scrum Masters
We trained our 1000th Scrum Master in Softhouse Education.
2013 New office in Växjö
We opened our fourth office in Växjö.
2015 Softhouse Balkans is founded
Softhouse Balkans is founded by Himzo Music and we get our first international office.
2016 Google Partner
You become part of Google’s partner program.
2017 Softhouse invests in T-Kartor
Softhouse makes a strategic investment in T-Kartor.
2017 Softhouse Invest is established
Softhouse Invest is founded in Malmö. The focus will be on acquiring companies in industries where the Softhouse Group already has the know-how and expertise for the value creation process.
2017 LeadersTribe
LeadersTribe was launched in Sarajevo.
2018 Softhouse Invest makes its first investment
Softhouse Invest invests in Compare-IT
2018 Contribe becomes part of Softhouse
Contribe’s software team joins Softhouse. More minds, more heart — and even stronger capabilities to code the future together.
2019 New office in Jönköping
Softhouse establishes itself in Jönköping.
2019 Softhouse Invest - dLab
Softhouse Invest makes a strategic investment in dLab – Dlaboratory Sweden AB.
2019 New look and feel
We are updating our profile and launching a completely new graphic expression.
2020 New office in Karlshamn
We are establishing another office, this time in Karlshamn.
2020 New HQ in Malmö
We relocate our Malmö headquarters, moving 500 meters from Stormgatan to Carlsgatan and settling into Slagthuset — a new home for continued growth and collaboration.
2020 Softhouse Balkans turns 5 years old
Softhouse Balkans, our Sarajevo office, is turning 5 and celebrating with a big party for all employees and their families.
2020 Softhouse Invest - Pitchler, Ifrågasätt & ServiceWell
During 2020, Softhouse Invest invests in three companies — Pitchler, Ifrågasätt, and ServiceWell — further strengthening our portfolio of innovative and future-oriented ventures.
2021 Softhouse turns 25!
Softhouse celebrates 25 years with a big celebration in Båstad on Riviera beach together with all employees.
2021 Milou becomes part of Softhouse
When Milou Communication joins the group, we strengthen our offering in design, communication and UX. With around 25 employees in Karlskrona and Kalmar, Milou continues as its own brand – now with even more opportunities.2021 New office in Kalmar
During the spring, Softhouse acquired the full-service agency Milou with 4 people in Kalmar and now together they form an office of 8 people with the recruitments they have made continuously during the autumn.
2021 Softhouse Invest - Noda & Emerge
In 2021, Softhouse Invest invests in two companies — Noda and Emerge — continuing to support ambitious ventures with strong digital potential.
2022 New office in Uppsala!
2023 Luleå company Neava becomes part of Softhouse
We acquire the Luleå company Neava Technologies AB. The purchase means establishing Softhouse in the northern parts of Sweden.
2023 Softhouse Invest - Tölve
Softhouse Invest invests in Tölve, continuing our commitment to supporting companies that combine strong technology with clear business impact.
2023 Public transport as a benefit in Skåne
Softhouse is the first to offer public transportation as a benefit to its employees in Skåne.
2023 Public transport as a benefit in Blekinge
Softhouse and Milou sign an agreement with Blekingetrafiken and become the first to offer public transportation as a benefit to make it easier for their employees to travel to work more smartly and sustainably.
2024 Conevo becomes part of Softhouse
Softhouse welcomes Conevo – Strengthens its presence in the banking and insurance sector and complements its consulting teams in Stockholm & Uppsala.
2024 Entecon becomes part of Softhouse
Softhouse expands in Stockholm and welcomes Entecon – Strengthens its offering in Data Science, AI and software development
2025 Milou opens an office in Kristianstad!
Milou Communication, part of the Softhouse Group, is taking the next step in its growth journey and opening an office in Kristianstad. With this, the agency strengthens its presence in southern Sweden and meets the increasing demand for creative and technical communication – in close collaboration with both clients and colleagues.
2025 Top 5 in Customer Satisfaction among Sweden’s leading IT consultancies
Softhouse is ranked Top 5 in customer satisfaction among Sweden’s leading IT consultancies, according to Radar’s 2025 industry report. We’re proud to be recognized for the value we create together with our clients.
2026 – Softhouse celebrates 30 years
The entire Softhouse team gathers in Malmö to celebrate three decades in the industry — three decades of growth, courage, and passion for building digital solutions that make a real difference.
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